29 Publikationen
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258Presentation of Celebrities’ Private Lives through Visual Social MediaPUB | DOI | WoS
Klostermann, Jan, Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research 156 (). , 2023 -
2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097How can celebrities become popular on social media? The importance of self-disclosure and endorsementPUB
Klostermann, Jan, How can celebrities become popular on social media? The importance of self-disclosure and endorsement. Proceedings of the 50th European Marketing Academy (EMAC) Conference (). , 2021 -
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884A mechanism for aggregating association network data: An application to brand concept mapsPUB | DOI | WoS
Böger, Daniel, A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research 79 (October 2017). , 2017 -
2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434Does empowering consumers backfire in the context of technology brands like Nokia?PUB
Meißner, Martin, Does empowering consumers backfire in the context of technology brands like Nokia?. Proceedings of the 44th European Marketing Academy Conference (EMAC) (). , 2015 -
2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Using Cluster Analysis for the Identification of Heterogeneous Brand ImagesPUB
Böger, Daniel, Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts (). , 2015 -
2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839The Benefits of Computer-Based Brand Concept MappingPUB
Meißner, Martin, The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67 (4). , 2015 -
2015 | Monographie | Veröffentlicht | PUB-ID: 2495258Marketing: Eine entscheidungsorientierte EinführungPUB
Decker, Reinhold, Marketing: Eine entscheidungsorientierte Einführung. (). Berlin, 2015 -
2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496On the Influence of Context-Based Complexity on Information Search Patterns: An Individual PerspectivePUB | DOI | WoS
Pfeiffer, Jella, On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics 7 (2). , 2014 -
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2632819Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interactionPUB | DOI
Meißner, Martin, Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013) (). Bielefeld, Germany, 2013 -
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2578942Mobile recommendation agents making online use of visual attention information at the point of salePUB | PDF
Pfeiffer, Thies, Mobile recommendation agents making online use of visual attention information at the point of sale. Proceedings of the Gmunden Retreat on NeuroIS 2013 (). , 2013 -
2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale LevelsPUB | DOI | WoS
Meißner, Martin, Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour 12 (3). , 2013 -
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical FindingsPUB
Kottemann, Pascal, Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. (). , 2013 -
2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295First Jointly, Then Separately: A New Approach to Address Complexity in Product EvaluationsPUB
Meißner, Martin, First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. European Advances in Consumer Research, Vol. 9 (). Duluth, Minn., 2013 -
2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634The Influence of Context-based Complexity in CBC Choice TasksPUB
Pfeiffer, Jella, The Influence of Context-based Complexity in CBC Choice Tasks. (). Universität Mainz, 2012 -
2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Measuring Brand Concept Maps in Computer-Aided InterviewsPUB
Meißner, Martin, Measuring Brand Concept Maps in Computer-Aided Interviews. Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012 (). , 2012 -
2011 | Dissertation | PUB-ID: 2436861Präferenzmessung für komplexe Produkte und DienstleistungenPUB
Meißner, Martin, Präferenzmessung für komplexe Produkte und Dienstleistungen. (). Bielefeld, 2011 -
2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint AnalysisPUB
Meißner, Martin, Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis. Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California (). , 2011 -
2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495307Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)PUB | DOI
Meißner, Martin, Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA). Zeitschrift für Betriebswirtschaft 81 (4). , 2011 -
2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309An Adaptive Algorithm for Pairwise Comparison-based Preference MeasurementPUB | DOI
Meißner, Martin, An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement. Journal of Multi-Criteria Decision Analysis 17 (5-6). , 2011 -
2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1967972Eye-tracking information processing in choice-based conjoint analysisPUB | DOI | WoS
Meißner, Martin, Eye-tracking information processing in choice-based conjoint analysis. International Journal of Market Research 52 (5). , 2010 -
2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired ComparisonsPUB | DOI | WoS
Scholz, Sören, Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research 47 (4). , 2010 -
2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920781Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint-AnalysePUB
Meißner, Martin, Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint-Analyse. Marketing ZFP 32 (3). , 2010 -
2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920784An Empirical Comparison of CBC and AHP for Measuring Consumer PreferencesPUB
Meißner, Martin, An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences. Proceedings of Tenth International Symposium on Analytic Hierarchy Process (ISAHP 2009) (). University of Pittsburgh, USA, 2009 -
2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789AHP versus ACA – An Empirical ComparisonPUB | DOI
Meißner, Martin, AHP versus ACA – An Empirical Comparison. Data Analysis, Machine Learning and Applications 1 (). Berlin Heidelberg, 2008 -
2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920797Multimedia for Direct MarketingPUB
Wagner, Ralf, Multimedia for Direct Marketing. Encyclopedia of Multimedia Technology and Networking (). , 2008 -
2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800Marketing Research using Multimedia TechnologiesPUB
Meißner, Martin, Marketing Research using Multimedia Technologies. Encyclopedia of Multimedia Technology and Networking (). , 2008 -
2008 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 1635597Eye-tracking decision behaviour in choice-based conjoint analysisPUB | WoS
Meißner, Martin, Eye-tracking decision behaviour in choice-based conjoint analysis. 37 (Suppl. 1). London, 2008 -
2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786Detecting and Debugging Erroneous Statements in Pairwise Comparison MatricesPUB | DOI
Decker, Reinhold, Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices. Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR) 1 (). Berlin Heidelberg, 2008 -
2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint AnalysisPUB
Scholz, Sören, Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. Operations Research Proceedings 2005 (). Berlin, 2006