29 Publikationen

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  • [29]
    2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258
    J. Klostermann, et al., “Presentation of Celebrities’ Private Lives through Visual Social Media”, Journal of Business Research, vol. 156, 2023, : 113524.
    PUB | DOI | WoS
     
  • [28]
    2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097
    J. Klostermann, et al., “How can celebrities become popular on social media? The importance of self-disclosure and endorsement”, Proceedings of the 50th European Marketing Academy (EMAC) Conference, 2021.
    PUB
     
  • [27]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
    D. Böger, et al., “A mechanism for aggregating association network data: An application to brand concept maps”, Journal of Business Research, vol. 79, 2017, pp. 90-106.
    PUB | DOI | WoS
     
  • [26]
    2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434
    M. Meißner, M.D. Haurand, and C. Stummer, “Does empowering consumers backfire in the context of technology brands like Nokia?”, Proceedings of the 44th European Marketing Academy Conference (EMAC), 2015, pp.1-7.
    PUB
     
  • [25]
    2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
    D. Böger, et al., “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”, European Conference on Data Analysis 2015, Book of Abstracts, 2015.
    PUB
     
  • [24]
    2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
    M. Meißner, et al., “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, vol. 67, 2015, pp. 430-453.
    PUB
     
  • [23]
    2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
    R. Decker, et al., Marketing: Eine entscheidungsorientierte Einführung, Berlin: Springer, 2015.
    PUB
     
  • [22]
    2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
    J. Pfeiffer, et al., “On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective”, Journal of Neuroscience, Psychology, and Economics, vol. 7, 2014, pp. 103-124.
    PUB | DOI | WoS
     
  • [21]
    2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2632819
    M. Meißner, J. Pfeiffer, and T. Pfeiffer, “Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction”, Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013), T. Pfeiffer and K. Essig, eds., Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology, 2013, pp.10-13.
    PUB | DOI
     
  • [20]
    2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2578942 OA
    T. Pfeiffer, J. Pfeiffer, and M. Meißner, “Mobile recommendation agents making online use of visual attention information at the point of sale”, Proceedings of the Gmunden Retreat on NeuroIS 2013, F. Davis, et al., eds., 2013, pp.3-3.
    PUB | PDF
     
  • [19]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
    M. Meißner, S. Heinzle, and R. Decker, “Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels”, Journal of Consumer Behaviour, vol. 12, 2013, pp. 223-231.
    PUB | DOI | WoS
     
  • [18]
    2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
    P. Kottemann, M. Meißner, and R. Decker, “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”, Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.
    PUB
     
  • [17]
    2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
    M. Meißner, S. Scholz, and R. Decker, “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations”, European Advances in Consumer Research, Vol. 9, A. Bradshaw, C. Hackley, and P. Maclaran, eds., Duluth, Minn.: 2013.
    PUB
     
  • [16]
    2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
    J. Pfeiffer, et al., The Influence of Context-based Complexity in CBC Choice Tasks, Universität Mainz: 2012.
    PUB
     
  • [15]
    2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
    M. Meißner, P. Kottemann, and R. Decker, “Measuring Brand Concept Maps in Computer-Aided Interviews”, Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012, pp.CD-ROM.
    PUB
     
  • [14]
    2011 | Dissertation | PUB-ID: 2436861
    M. Meißner, Präferenzmessung für komplexe Produkte und Dienstleistungen, Bielefeld: 2011.
    PUB
     
  • [13]
    2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302
    M. Meißner, S. Scholz, and R. Decker, “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis”, Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California, 2011, pp.151-170.
    PUB
     
  • [12]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495307
    M. Meißner, R. Decker, and N. Adam, “Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)”, Zeitschrift für Betriebswirtschaft, vol. 81, 2011, pp. 423-446.
    PUB | DOI
     
  • [11]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309
    M. Meißner, R. Decker, and S. Scholz, “An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement”, Journal of Multi-Criteria Decision Analysis, vol. 17, 2011, pp. 167-177.
    PUB | DOI
     
  • [10]
    2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1967972
    M. Meißner and R. Decker, “Eye-tracking information processing in choice-based conjoint analysis”, International Journal of Market Research, vol. 52, 2010, pp. 593-610.
    PUB | DOI | WoS
     
  • [9]
    2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783
    S. Scholz, M. Meißner, and R. Decker, “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”, Journal of Marketing Research, vol. 47, 2010, pp. 685-698.
    PUB | DOI | WoS
     
  • [8]
    2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920781
    M. Meißner, R. Decker, and J. Pfeiffer, “Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint-Analyse”, Marketing ZFP, vol. 32, 2010, pp. 135-145.
    PUB
     
  • [7]
    2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920784
    M. Meißner and R. Decker, “An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences”, Proceedings of Tenth International Symposium on Analytic Hierarchy Process (ISAHP 2009), T. Tjader, ed., University of Pittsburgh, USA: Creative Decisions Foundation, 2009.
    PUB
     
  • [6]
    2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789
    M. Meißner, S. Scholz, and R. Decker, “AHP versus ACA – An Empirical Comparison”, Data Analysis, Machine Learning and Applications, C. Preisach, et al., eds., vol. 1, Berlin Heidelberg: Springer, 2008, pp.447-454.
    PUB | DOI
     
  • [5]
    2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920797
    R. Wagner and M. Meißner, “Multimedia for Direct Marketing”, Encyclopedia of Multimedia Technology and Networking, M. Pagani, ed., 2nd ed., IGI Global, 2008, pp.978-985.
    PUB
     
  • [4]
    2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800
    M. Meißner, S. Scholz, and R. Wagner, “Marketing Research using Multimedia Technologies”, Encyclopedia of Multimedia Technology and Networking, M. Pagani, ed., 2nd ed., IGI Global, 2008, pp.880-886.
    PUB
     
  • [3]
    2008 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 1635597
    M. Meißner, et al., “Eye-tracking decision behaviour in choice-based conjoint analysis”, Perception, vol. 37, 2008, pp. 97-97.
    PUB | WoS
     
  • [2]
    2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786
    R. Decker, M. Meißner, and S. Scholz, “Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices”, Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), J. Kalcsics and S. Nickel, eds., vol. 1, Berlin Heidelberg: Springer, 2008, pp.277-282.
    PUB | DOI
     
  • [1]
    2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121
    S. Scholz, M. Meißner, and R. Wagner, “Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis”, Operations Research Proceedings 2005, H.-D. Haasis, H. Kopfer, and J. Schönberger, eds., Berlin: Springer, 2006, pp.613-618.
    PUB
     

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