Using Cluster Analysis for the Identification of Heterogeneous Brand Images

Böger D, Kottemann P, Decker R, Meißner M (2015)
In: European Conference on Data Analysis 2015, Book of Abstracts.

Kurzbeitrag Konferenz / Poster | Veröffentlicht| Englisch
 
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Erscheinungsjahr
2015
Titel des Konferenzbandes
European Conference on Data Analysis 2015, Book of Abstracts
Konferenz
European Conference on Data Analysis 2015
Konferenzort
Colchester, UK
Konferenzdatum
2015-09-02 – 2015-09-04
Page URI
https://pub.uni-bielefeld.de/record/2919751

Zitieren

Böger D, Kottemann P, Decker R, Meißner M. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In: European Conference on Data Analysis 2015, Book of Abstracts. 2015.
Böger, D., Kottemann, P., Decker, R., & Meißner, M. (2015). Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts
Böger, D., Kottemann, P., Decker, R., and Meißner, M. (2015). “Using Cluster Analysis for the Identification of Heterogeneous Brand Images” in European Conference on Data Analysis 2015, Book of Abstracts.
Böger, D., et al., 2015. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In European Conference on Data Analysis 2015, Book of Abstracts.
D. Böger, et al., “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”, European Conference on Data Analysis 2015, Book of Abstracts, 2015.
Böger, D., Kottemann, P., Decker, R., Meißner, M.: Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts. (2015).
Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. European Conference on Data Analysis 2015, Book of Abstracts. 2015.

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