How can celebrities become popular on social media? The importance of self-disclosure and endorsement

Klostermann J, Max A, Meißner M, Decker R (2021)
In: Proceedings of the 50th European Marketing Academy (EMAC) Conference.

Konferenzbeitrag | Veröffentlicht | Englisch
 
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Erscheinungsjahr
2021
Titel des Konferenzbandes
Proceedings of the 50th European Marketing Academy (EMAC) Conference
Konferenz
50th European Marketing Academy (EMAC) Conference
Konferenzort
Madrid (virtuell)
Konferenzdatum
2021-05-25 – 2021-05-28
Page URI
https://pub.uni-bielefeld.de/record/2953097

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Klostermann J, Max A, Meißner M, Decker R. How can celebrities become popular on social media? The importance of self-disclosure and endorsement. In: Proceedings of the 50th European Marketing Academy (EMAC) Conference. 2021.
Klostermann, J., Max, A., Meißner, M., & Decker, R. (2021). How can celebrities become popular on social media? The importance of self-disclosure and endorsement. Proceedings of the 50th European Marketing Academy (EMAC) Conference
Klostermann, J., Max, A., Meißner, M., and Decker, R. (2021). “How can celebrities become popular on social media? The importance of self-disclosure and endorsement” in Proceedings of the 50th European Marketing Academy (EMAC) Conference.
Klostermann, J., et al., 2021. How can celebrities become popular on social media? The importance of self-disclosure and endorsement. In Proceedings of the 50th European Marketing Academy (EMAC) Conference.
J. Klostermann, et al., “How can celebrities become popular on social media? The importance of self-disclosure and endorsement”, Proceedings of the 50th European Marketing Academy (EMAC) Conference, 2021.
Klostermann, J., Max, A., Meißner, M., Decker, R.: How can celebrities become popular on social media? The importance of self-disclosure and endorsement. Proceedings of the 50th European Marketing Academy (EMAC) Conference. (2021).
Klostermann, Jan, Max, Alexander, Meißner, Martin, and Decker, Reinhold. “How can celebrities become popular on social media? The importance of self-disclosure and endorsement”. Proceedings of the 50th European Marketing Academy (EMAC) Conference. 2021.

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