29 Publikationen

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  • [29]
    2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258
    Klostermann, Jan, Meißner, Martin, Max, Alexander, and Decker, Reinhold. “Presentation of Celebrities’ Private Lives through Visual Social Media”. Journal of Business Research 156 (2023): 113524.
    PUB | DOI | WoS
     
  • [28]
    2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097
    Klostermann, Jan, Meißner, Martin, Max, Alexander, and Decker, Reinhold. “How can celebrities become popular on social media? The importance of self-disclosure and endorsement”. Proceedings of the 50th European Marketing Academy (EMAC) Conference. 2021.
    PUB
     
  • [27]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
    Böger, Daniel, Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. “A mechanism for aggregating association network data: An application to brand concept maps”. Journal of Business Research 79.October 2017 (2017): 90-106.
    PUB | DOI | WoS
     
  • [26]
    2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434
    Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “Does empowering consumers backfire in the context of technology brands like Nokia?”. Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015. 1-7.
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  • [25]
    2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
    Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. European Conference on Data Analysis 2015, Book of Abstracts. 2015.
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  • [24]
    2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
    Meißner, Martin, Kottemann, Pascal, Decker, Reinhold, and Scholz, Sören. “The Benefits of Computer-Based Brand Concept Mapping”. Schmalenbach Business Review 67.4 (2015): 430-453.
    PUB
     
  • [23]
    2015 | Monographie | Veröffentlicht | PUB-ID: 2495258
    Decker, Reinhold, Kroll, Frank, Meißner, Martin, and Wagner, R. Marketing: Eine entscheidungsorientierte Einführung. Berlin: Springer, 2015.
    PUB
     
  • [22]
    2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496
    Pfeiffer, Jella, Meißner, Martin, Brandstätter, Eduard, Riedl, René, Decker, Reinhold, and Rothlauf, Franz. “On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective”. Journal of Neuroscience, Psychology, and Economics 7.2 (2014): 103-124.
    PUB | DOI | WoS
     
  • [21]
    2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2632819
    Meißner, Martin, Pfeiffer, Jella, and Pfeiffer, Thies. “Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction”. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Ed. Thies Pfeiffer and Kai Essig. Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology, 2013. 10-13.
    PUB | DOI
     
  • [20]
    2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2578942 OA
    Pfeiffer, Thies, Pfeiffer, Jella, and Meißner, Martin. “Mobile recommendation agents making online use of visual attention information at the point of sale”. Proceedings of the Gmunden Retreat on NeuroIS 2013. Ed. Fred Davis, René Riedl, vom Brocke Jan, Pierre-Majorique Léger, and Adriane Randolph. 2013. 3-3.
    PUB | PDF
     
  • [19]
    2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588
    Meißner, Martin, Heinzle, Stefanie, and Decker, Reinhold. “Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels”. Journal of Consumer Behaviour 12.3 (2013): 223-231.
    PUB | DOI | WoS
     
  • [18]
    2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
    Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.
    PUB
     
  • [17]
    2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295
    Meißner, Martin, Scholz, Sören, and Decker, Reinhold. “First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations”. European Advances in Consumer Research, Vol. 9. Ed. Alan Bradshaw, C. Hackley, and P. Maclaran. Duluth, Minn., 2013.
    PUB
     
  • [16]
    2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634
    Pfeiffer, Jella, Meißner, Martin, Brandstätter, Eduard, Riedl, Rene, and Rothlauf, Franz. The Influence of Context-based Complexity in CBC Choice Tasks. Universität Mainz, 2012.
    PUB
     
  • [15]
    2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
    Meißner, Martin, Kottemann, Pascal, and Decker, Reinhold. “Measuring Brand Concept Maps in Computer-Aided Interviews”. Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. 2012. CD-ROM.
    PUB
     
  • [14]
    2011 | Dissertation | PUB-ID: 2436861
    Meißner, Martin. Präferenzmessung für komplexe Produkte und Dienstleistungen. Bielefeld, 2011.
    PUB
     
  • [13]
    2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302
    Meißner, Martin, Scholz, Sören, and Decker, Reinhold. “Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis”. Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California. 2011. 151-170.
    PUB
     
  • [12]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495307
    Meißner, Martin, Decker, Reinhold, and Adam, N. “Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA)”. Zeitschrift für Betriebswirtschaft 81.4 (2011): 423-446.
    PUB | DOI
     
  • [11]
    2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309
    Meißner, Martin, Decker, Reinhold, and Scholz, Sören. “An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement”. Journal of Multi-Criteria Decision Analysis 17.5-6 (2011): 167-177.
    PUB | DOI
     
  • [10]
    2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1967972
    Meißner, Martin, and Decker, Reinhold. “Eye-tracking information processing in choice-based conjoint analysis”. International Journal of Market Research 52.5 (2010): 593-610.
    PUB | DOI | WoS
     
  • [9]
    2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783
    Scholz, Sören, Meißner, Martin, and Decker, Reinhold. “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”. Journal of Marketing Research 47.4 (2010): 685-698.
    PUB | DOI | WoS
     
  • [8]
    2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920781
    Meißner, Martin, Decker, Reinhold, and Pfeiffer, Jella. “Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint-Analyse”. Marketing ZFP 32.3 (2010): 135-145.
    PUB
     
  • [7]
    2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920784
    Meißner, Martin, and Decker, Reinhold. “An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences”. Proceedings of Tenth International Symposium on Analytic Hierarchy Process (ISAHP 2009). Ed. Tammy Tjader. University of Pittsburgh, USA: Creative Decisions Foundation, 2009.
    PUB
     
  • [6]
    2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789
    Meißner, Martin, Scholz, Sören, and Decker, Reinhold. “AHP versus ACA – An Empirical Comparison”. Data Analysis, Machine Learning and Applications. Ed. Christine Preisach, Hans Burkhardt, Lars Schmidt-Thieme, and Reinhold Decker. Berlin Heidelberg: Springer, 2008.Vol. 1. 447-454.
    PUB | DOI
     
  • [5]
    2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920797
    Wagner, Ralf, and Meißner, Martin. “Multimedia for Direct Marketing”. Encyclopedia of Multimedia Technology and Networking. Ed. M. Pagani. 2nd ed. IGI Global, 2008. 978-985.
    PUB
     
  • [4]
    2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800
    Meißner, Martin, Scholz, Sören, and Wagner, Ralf. “Marketing Research using Multimedia Technologies”. Encyclopedia of Multimedia Technology and Networking. Ed. M. Pagani. 2nd ed. IGI Global, 2008. 880-886.
    PUB
     
  • [3]
    2008 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 1635597
    Meißner, Martin, Essig, Kai, Pfeiffer, Thies, Decker, Reinhold, and Ritter, Helge. “Eye-tracking decision behaviour in choice-based conjoint analysis”. Perception 37.Suppl. 1 (2008): 97-97.
    PUB | WoS
     
  • [2]
    2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786
    Decker, Reinhold, Meißner, Martin, and Scholz, Sören. “Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices”. Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR). Ed. Jörg Kalcsics and Stefan Nickel. Berlin Heidelberg: Springer, 2008.Vol. 1. 277-282.
    PUB | DOI
     
  • [1]
    2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121
    Scholz, Sören, Meißner, Martin, and Wagner, Ralf. “Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis”. Operations Research Proceedings 2005. Ed. Hans-Dietrich Haasis, Herbert Kopfer, and Jörn Schönberger. Berlin: Springer, 2006. 613-618.
    PUB
     

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