Does empowering consumers backfire in the context of technology brands like Nokia?
Meißner M, Haurand MD, Stummer C (2015)
In: Proceedings of the 44th European Marketing Academy Conference (EMAC). 1-7.
Konferenzbeitrag
| Veröffentlicht | Englisch
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Einrichtung
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insb. Innovations- und Technologiemanagement
Fakultät für Wirtschaftswissenschaften > Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Fakultät für Wirtschaftswissenschaften > Institut für Technologische Innovation, Marktentwicklung und Entrepreneurship
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Erscheinungsjahr
2015
Titel des Konferenzbandes
Proceedings of the 44th European Marketing Academy Conference (EMAC)
Seite(n)
1-7
Konferenz
44th European Marketing Academy Conference (EMAC)
Konferenzort
Leuven
Konferenzdatum
2015-05-26 – 2015-05-29
ISBN
978-90-823-8339-0
Page URI
https://pub.uni-bielefeld.de/record/2722434
Zitieren
Meißner M, Haurand MD, Stummer C. Does empowering consumers backfire in the context of technology brands like Nokia? In: Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015: 1-7.
Meißner, M., Haurand, M. D., & Stummer, C. (2015). Does empowering consumers backfire in the context of technology brands like Nokia? Proceedings of the 44th European Marketing Academy Conference (EMAC), 1-7.
Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. 2015. “Does empowering consumers backfire in the context of technology brands like Nokia?”. In Proceedings of the 44th European Marketing Academy Conference (EMAC), 1-7.
Meißner, M., Haurand, M. D., and Stummer, C. (2015). “Does empowering consumers backfire in the context of technology brands like Nokia?” in Proceedings of the 44th European Marketing Academy Conference (EMAC) 1-7.
Meißner, M., Haurand, M.D., & Stummer, C., 2015. Does empowering consumers backfire in the context of technology brands like Nokia? In Proceedings of the 44th European Marketing Academy Conference (EMAC). pp. 1-7.
M. Meißner, M.D. Haurand, and C. Stummer, “Does empowering consumers backfire in the context of technology brands like Nokia?”, Proceedings of the 44th European Marketing Academy Conference (EMAC), 2015, pp.1-7.
Meißner, M., Haurand, M.D., Stummer, C.: Does empowering consumers backfire in the context of technology brands like Nokia? Proceedings of the 44th European Marketing Academy Conference (EMAC). p. 1-7. (2015).
Meißner, Martin, Haurand, Michelle Désirée, and Stummer, Christian. “Does empowering consumers backfire in the context of technology brands like Nokia?”. Proceedings of the 44th European Marketing Academy Conference (EMAC). 2015. 1-7.
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