PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [29]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2967258

  Klostermann, J., et al., 2023. Presentation of Celebrities’ Private Lives through Visual Social Media. Journal of Business Research, 156: 113524.

  PUB | DOI | WoS
   
• [28]
  

  2021 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2953097

  Klostermann, J., et al., 2021. How can celebrities become popular on social media? The importance of self-disclosure and endorsement. In Proceedings of the 50th European Marketing Academy (EMAC) Conference.

  PUB
   
• [27]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  Böger, D., et al., 2017. A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research, 79(October 2017), p 90-106.

  PUB | DOI | WoS
   
• [26]
  

  2015 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2722434

  Meißner, M., Haurand, M.D., & Stummer, C., 2015. Does empowering consumers backfire in the context of technology brands like Nokia? In Proceedings of the 44th European Marketing Academy Conference (EMAC). pp. 1-7.

  PUB
   
• [25]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  Böger, D., et al., 2015. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In European Conference on Data Analysis 2015, Book of Abstracts.

  PUB
   
• [24]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  Meißner, M., et al., 2015. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), p 430-453.

  PUB
   
• [23]
  

  2015 | Monographie | Veröffentlicht | PUB-ID: 2495258

  Decker, R., et al., 2015. Marketing: Eine entscheidungsorientierte Einführung, Berlin: Springer.

  PUB
   
• [22]
  

  2014 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2680496

  Pfeiffer, J., et al., 2014. On the Influence of Context-Based Complexity on Information Search Patterns: An Individual Perspective. Journal of Neuroscience, Psychology, and Economics, 7(2), p 103-124.

  PUB | DOI | WoS
   
• [21]
  

  2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2632819

  Meißner, M., Pfeiffer, J., & Pfeiffer, T., 2013. Mobile eyetracking for decision analysis at the point-of-sale: Requirements from the perspectives of marketing research and human-computer interaction. In T. Pfeiffer & K. Essig, eds. Proceedings of the First International Workshop on Solutions for Automatic Gaze-Data Analysis 2013 (SAGA 2013). Bielefeld, Germany: Center of Excellence Cognitive Interaction Technology, pp. 10-13.

  PUB | DOI
   
• [20]
  

  2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2578942

  Pfeiffer, T., Pfeiffer, J., & Meißner, M., 2013. Mobile recommendation agents making online use of visual attention information at the point of sale. In F. Davis, et al., eds. Proceedings of the Gmunden Retreat on NeuroIS 2013. pp. 3-3.

  PUB | PDF
   
• [19]
  

  2013 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2547588

  Meißner, M., Heinzle, S., & Decker, R., 2013. Not Worth the Extra Cost? Diluting the Differentiation Ability of Highly Rated Products by Altering the Meaning of Rating Scale Levels. Journal of Consumer Behaviour, 12(3), p 223-231.

  PUB | DOI | WoS
   
• [18]
  

  2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250

  Kottemann, P., Meißner, M., & Decker, R., 2013. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.

  PUB
   
• [17]
  

  2013 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495295

  Meißner, M., Scholz, S., & Decker, R., 2013. First Jointly, Then Separately: A New Approach to Address Complexity in Product Evaluations. In A. Bradshaw, C. Hackley, & P. Maclaran, eds. European Advances in Consumer Research, Vol. 9. Duluth, Minn.

  PUB
   
• [16]
  

  2012 | Diskussionspapier | Veröffentlicht | PUB-ID: 2547634

  Pfeiffer, J., et al., 2012. The Influence of Context-based Complexity in CBC Choice Tasks, Universität Mainz.

  PUB
   
• [15]
  

  2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632

  Meißner, M., Kottemann, P., & Decker, R., 2012. Measuring Brand Concept Maps in Computer-Aided Interviews. In Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. pp. CD-ROM.

  PUB
   
• [14]
  

  2011 | Dissertation | PUB-ID: 2436861

  Meißner, M., 2011. Präferenzmessung für komplexe Produkte und Dienstleistungen, Bielefeld.

  PUB
   
• [13]
  

  2011 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2495302

  Meißner, M., Scholz, S., & Decker, R., 2011. Using Eyetracking and Mouselab to Examine How Respondents Process Information in Choice-based Conjoint Analysis. In Proceedings of the Sawtooth Software Conference 2010, Newport Beach, California. pp. 151-170.

  PUB
   
• [12]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495307

  Meißner, M., Decker, R., & Adam, N., 2011. Ein empirischer Validitätsvergleich zwischen Adaptive Self-Explicated Approach (ASE), Pairwise Comparison-based Preference Measurement (PCPM) und Adaptive Conjoint Analysis (ACA). Zeitschrift für Betriebswirtschaft, 81(4), p 423-446.

  PUB | DOI
   
• [11]
  

  2011 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2495309

  Meißner, M., Decker, R., & Scholz, S., 2011. An Adaptive Algorithm for Pairwise Comparison-based Preference Measurement. Journal of Multi-Criteria Decision Analysis, 17(5-6), p 167-177.

  PUB | DOI
   
• [10]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1967972

  Meißner, M., & Decker, R., 2010. Eye-tracking information processing in choice-based conjoint analysis. International Journal of Market Research, 52(5), p 593-610.

  PUB | DOI | WoS
   
• [9]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920783

  Scholz, S., Meißner, M., & Decker, R., 2010. Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research, 47(4), p 685-698.

  PUB | DOI | WoS
   
• [8]
  

  2010 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 1920781

  Meißner, M., Decker, R., & Pfeiffer, J., 2010. Ein empirischer Vergleich der Prozessaufzeichnungsmethoden Mouselab und Eyetracking bei Präferenzmessungen mittels Choice-based Conjoint-Analyse. Marketing ZFP, 32(3), p 135-145.

  PUB
   
• [7]
  

  2009 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920784

  Meißner, M., & Decker, R., 2009. An Empirical Comparison of CBC and AHP for Measuring Consumer Preferences. In T. Tjader, ed. Proceedings of Tenth International Symposium on Analytic Hierarchy Process (ISAHP 2009). University of Pittsburgh, USA: Creative Decisions Foundation.

  PUB
   
• [6]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920789

  Meißner, M., Scholz, S., & Decker, R., 2008. AHP versus ACA – An Empirical Comparison. In C. Preisach, et al., eds. Data Analysis, Machine Learning and Applications. no.1 Berlin Heidelberg: Springer, pp. 447-454.

  PUB | DOI
   
• [5]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920797

  Wagner, R., & Meißner, M., 2008. Multimedia for Direct Marketing. In M. Pagani, ed. Encyclopedia of Multimedia Technology and Networking. 2nd ed. IGI Global, pp. 978-985.

  PUB
   
• [4]
  

  2008 | Lexikoneintrag | Veröffentlicht | PUB-ID: 1920800

  Meißner, M., Scholz, S., & Wagner, R., 2008. Marketing Research using Multimedia Technologies. In M. Pagani, ed. Encyclopedia of Multimedia Technology and Networking. 2nd ed. IGI Global, pp. 880-886.

  PUB
   
• [3]
  

  2008 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 1635597

  Meißner, M., et al., 2008. Eye-tracking decision behaviour in choice-based conjoint analysis. Perception, 37(Suppl. 1), p 97-97.

  PUB | WoS
   
• [2]
  

  2008 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1920786

  Decker, R., Meißner, M., & Scholz, S., 2008. Detecting and Debugging Erroneous Statements in Pairwise Comparison Matrices. In J. Kalcsics & S. Nickel, eds. Operations Research Proceedings 2007: Selected Papers of the Annual International Conference of the German Operations Research Society (GOR). no.1 Berlin Heidelberg: Springer, pp. 277-282.

  PUB | DOI
   
• [1]
  

  2006 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 1872121

  Scholz, S., Meißner, M., & Wagner, R., 2006. Robust Preference Measurement: A Simulation Study of Erroneous and Ambiguous Judgement's Impact on AHP and Conjoint Analysis. In H. - D. Haasis, H. Kopfer, & J. Schönberger, eds. Operations Research Proceedings 2005. Berlin: Springer, pp. 613-618.

  PUB