Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings
Kottemann P, Meißner M, Decker R (2013)
Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
Kurzbeitrag Konferenz / Poster
| Veröffentlicht | Englisch
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Einrichtung
Stichworte
computer-aided interviews;
brand concept maps;
brand association networks
Erscheinungsjahr
2013
Konferenz
35th ISMS Marketing Science Conference
Konferenzort
Istanbul, Türkei
Konferenzdatum
2013-07-11 – 2013-07-13
Page URI
https://pub.uni-bielefeld.de/record/2663250
Zitieren
Kottemann P, Meißner M, Decker R. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
Kottemann, P., Meißner, M., & Decker, R. (2013). Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2013. “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei .
Kottemann, P., Meißner, M., and Decker, R. (2013).“Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
Kottemann, P., Meißner, M., & Decker, R., 2013. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
P. Kottemann, M. Meißner, and R. Decker, “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”, Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.
Kottemann, P., Meißner, M., Decker, R.: Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei (2013).
Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.
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