Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons
Scholz S, Meißner M, Decker R (2010)
Journal of Marketing Research 47(4): 685-698.
Zeitschriftenaufsatz
| Veröffentlicht | Englisch
Download
Es wurden keine Dateien hochgeladen. Nur Publikationsnachweis!
Einrichtung
Erscheinungsjahr
2010
Zeitschriftentitel
Journal of Marketing Research
Band
47
Ausgabe
4
Seite(n)
685-698
ISSN
0022-2437
Page URI
https://pub.uni-bielefeld.de/record/1920783
Zitieren
Scholz S, Meißner M, Decker R. Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research. 2010;47(4):685-698.
Scholz, S., Meißner, M., & Decker, R. (2010). Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research, 47(4), 685-698. https://doi.org/10.1509/jmkr.47.4.685
Scholz, Sören, Meißner, Martin, and Decker, Reinhold. 2010. “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”. Journal of Marketing Research 47 (4): 685-698.
Scholz, S., Meißner, M., and Decker, R. (2010). Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research 47, 685-698.
Scholz, S., Meißner, M., & Decker, R., 2010. Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research, 47(4), p 685-698.
S. Scholz, M. Meißner, and R. Decker, “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”, Journal of Marketing Research, vol. 47, 2010, pp. 685-698.
Scholz, S., Meißner, M., Decker, R.: Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons. Journal of Marketing Research. 47, 685-698 (2010).
Scholz, Sören, Meißner, Martin, and Decker, Reinhold. “Measuring Consumer Preferences for Complex Products: A Compositional Approach Based on Paired Comparisons”. Journal of Marketing Research 47.4 (2010): 685-698.
Export
Markieren/ Markierung löschen
Markierte Publikationen
Web of Science
Dieser Datensatz im Web of Science®Suchen in
Google Scholar