6 Publikationen

Alle markieren

[6]
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2019)
Review of Managerial Science 13(2): 227-265.
PUB | DOI | WoS
 
[5]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
International Journal of Research in Marketing 35(4): 538-556.
PUB | DOI | WoS
 
[4]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
PUB | DOI | WoS
 
[3]
2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
In: Proceedings of the AMA Summer Academic Conference., 29. DS19-DS20.
PUB
 
[2]
2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
Deriving Brand Associative Networks from Instagram
Klostermann J, Plumeyer A, Decker R (2018)
In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).
PUB
 
[1]
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
Kottemann P, Hörmeyer A, Decker R (2014)
In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.
PUB
 

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6 Publikationen

Alle markieren

[6]
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2019)
Review of Managerial Science 13(2): 227-265.
PUB | DOI | WoS
 
[5]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
International Journal of Research in Marketing 35(4): 538-556.
PUB | DOI | WoS
 
[4]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
PUB | DOI | WoS
 
[3]
2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
In: Proceedings of the AMA Summer Academic Conference., 29. DS19-DS20.
PUB
 
[2]
2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
Deriving Brand Associative Networks from Instagram
Klostermann J, Plumeyer A, Decker R (2018)
In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).
PUB
 
[1]
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
Kottemann P, Hörmeyer A, Decker R (2014)
In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.
PUB
 

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