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• [6]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Deriving Brand Associative Networks from Instagram
  Klostermann J, Plumeyer A, Decker R (2018)
  In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).

  PUB
   
• [5]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  Investigating feedback effects in the field of brand extension using brand concept maps
  Kottemann P, Plumeyer A, Decker R (2018)
  Baltic Journal of Management 13(1): 41-64.

  PUB | DOI | WoS
   
• [4]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data
  Klostermann J, Plumeyer A, Böger D, Decker R (2018)
  International Journal of Research in Marketing 35(4): 538-556.

  PUB | DOI | WoS
   
• [3]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
  Klostermann J, Plumeyer A, Böger D, Decker R (2018)
  In: Proceedings of the AMA Summer Academic Conference., 29. DS19-DS20.

  PUB
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Measuring brand image: A systematic review, practical guidance, and future research directions
  Plumeyer A, Kottemann P, Böger D, Decker R (2017)
  Review of Managerial Science 13(2): 227-265.

  PUB | DOI | WoS
   
• [1]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
  Kottemann P, Hörmeyer A, Decker R (2014)
  In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.

  PUB