Measuring brand image: A systematic review, practical guidance, and future research directions

Plumeyer A, Kottemann P, Böger D, Decker R (2017)
Review of Managerial Science 13(2): 227-265.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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DOI
Autor*in
Plumeyer, AnjaUniBi; Kottemann, PascalUniBi; Böger, DanielUniBi ; Decker, ReinholdUniBi
Einrichtung
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insbes. Marketing
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Erscheinungsjahr
2017
Zeitschriftentitel
Review of Managerial Science
Band
13
Ausgabe
2
Seite(n)
227-265
ISSN
1863-6683
Page URI
https://pub.uni-bielefeld.de/record/2913546

Zitieren

Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 2017;13(2):227-265.
Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), 227-265. https://doi.org/10.1007/s11846-017-0251-2
Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. 2017. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2): 227-265.
Plumeyer, A., Kottemann, P., Böger, D., and Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13, 227-265.
Plumeyer, A., et al., 2017. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), p 227-265.
A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, vol. 13, 2017, pp. 227-265.
Plumeyer, A., Kottemann, P., Böger, D., Decker, R.: Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 13, 227-265 (2017).
Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13.2 (2017): 227-265.
Material in PUB:
Teil dieser Dissertation
Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.
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