Measuring brand image: A systematic review, practical guidance, and future research directions

Plumeyer A, Kottemann P, Böger D, Decker R (2019)
Review of Managerial Science 13: 227-265.

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Zeitschriftenaufsatz | Veröffentlicht | Englisch
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Zeitschriftentitel
Review of Managerial Science
Band
13
Seite(n)
227-265
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PUB-ID

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Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 2019;13:227-265.
Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2019). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13, 227-265. doi:10.1007/s11846-017-0251-2
Plumeyer, A., Kottemann, P., Böger, D., and Decker, R. (2019). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13, 227-265.
Plumeyer, A., et al., 2019. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13, p 227-265.
A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, vol. 13, 2019, pp. 227-265.
Plumeyer, A., Kottemann, P., Böger, D., Decker, R.: Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 13, 227-265 (2019).
Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2019): 227-265.
Material in PUB:
Dissertation, die diesen PUB Eintrag enthält
Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.