6 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Klostermann, J.; Plumeyer, A.; Böger, D.; Decker, R. (2018): Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data International Journal of Research in Marketing,35:(4): 538-556.PUB | DOI | WoS
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, J.; Plumeyer, A.; Böger, D.; Decker, R. (2018): Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In: Proceedings of the AMA Summer Academic Conference. (29). S. DS19-DS20.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Klostermann, J.; Plumeyer, A.; Decker, R. (2018): Deriving Brand Associative Networks from Instagram. In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, P.; Hörmeyer, A.; Decker, R. (2014): An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In: Sharyn Rundle-Thiele; Krzysztof Kubacki; Denni Arli (Hrsg.): Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University. S. 140-146.PUB