Combining Visual and Textual User-Generated Content to Capture Brand Perceptions
Klostermann J, Plumeyer A, Böger D, Decker R (2018)
In: Proceedings of the AMA Summer Academic Conference., 29. DS19-DS20.
Kurzbeitrag Konferenz / Poster
| Veröffentlicht | Englisch
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Einrichtung
Erscheinungsjahr
2018
Titel des Konferenzbandes
Proceedings of the AMA Summer Academic Conference
Band
29
Seite(n)
DS19-DS20
Page URI
https://pub.uni-bielefeld.de/record/2919675
Zitieren
Klostermann J, Plumeyer A, Böger D, Decker R. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In: Proceedings of the AMA Summer Academic Conference. Vol 29. 2018: DS19-DS20.
Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference, 29, DS19-DS20.
Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. In Proceedings of the AMA Summer Academic Conference, 29:DS19-DS20.
Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions” in Proceedings of the AMA Summer Academic Conference, vol. 29, DS19-DS20.
Klostermann, J., et al., 2018. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In Proceedings of the AMA Summer Academic Conference. no.29 pp. DS19-DS20.
J. Klostermann, et al., “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”, Proceedings of the AMA Summer Academic Conference, vol. 29, 2018, pp.DS19-DS20.
Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference. 29, p. DS19-DS20. (2018).
Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. Proceedings of the AMA Summer Academic Conference. 2018.Vol. 29. DS19-DS20.
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