6 Publikationen
-
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging DataPUB | DOI | WoS
Klostermann, Jan, Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35 (4). , 2018 -
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917Investigating feedback effects in the field of brand extension using brand concept mapsPUB | DOI | WoS
Kottemann, Pascal, Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management 13 (1). , 2018 -
2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Combining Visual and Textual User-Generated Content to Capture Brand PerceptionsPUB
Klostermann, Jan, Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference 29 (). , 2018 -
2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Deriving Brand Associative Networks from InstagramPUB
Klostermann, Jan, Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC) (). , 2018 -
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546Measuring brand image: A systematic review, practical guidance, and future research directionsPUB | DOI | WoS
Plumeyer, Anja, Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13 (2). , 2017 -
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872An empirical investigation of brand extensions' influence on parent brand image using Brand Concept MapsPUB
Kottemann, Pascal, An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. Agents of change (). Brisbane, Australia, 2014