6 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”. International Journal of Research in Marketing 35.4 (2018): 538-556.PUB | DOI | WoS
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. Proceedings of the AMA Summer Academic Conference. 2018.Vol. 29. DS19-DS20.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Klostermann, Jan, Plumeyer, Anja, and Decker, Reinhold. “Deriving Brand Associative Networks from Instagram”. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC). 2018.PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, Pascal, Hörmeyer, Anja, and Decker, Reinhold. “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”. Agents of change. Ed. Sharyn Rundle-Thiele, Krzysztof Kubacki, and Denni Arli. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, 2014. 140-146.PUB