6 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35, 538-556.PUB | DOI | WoS
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions” in Proceedings of the AMA Summer Academic Conference, vol. 29, DS19-DS20.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Klostermann, J., Plumeyer, A., and Decker, R. (2018). “Deriving Brand Associative Networks from Instagram” in Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, P., Hörmeyer, A., and Decker, R. (2014). “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps” in Agents of change, Rundle-Thiele, S., Kubacki, K., and Arli, D. eds. (Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University), 140-146.PUB