6 Publikationen
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann J, Plumeyer A, Böger D, Decker R. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In: Proceedings of the AMA Summer Academic Conference. Vol 29. 2018: DS19-DS20.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Klostermann J, Plumeyer A, Decker R. Deriving Brand Associative Networks from Instagram. In: Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC). 2018.PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann P, Hörmeyer A, Decker R. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In: Rundle-Thiele S, Kubacki K, Arli D, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University; 2014: 140-146.PUB