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• [6]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing, 35(4), 538-556. doi:10.1016/j.ijresmar.2018.08.002

  PUB | DOI | WoS
   
• [5]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  Kottemann, P., Plumeyer, A., & Decker, R. (2018). Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management, 13(1), 41-64. doi:10.1108/BJM-02-2017-0031

  PUB | DOI | WoS
   
• [4]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., & Decker, R. (2018). Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference, 29, DS19-DS20.

  PUB
   
• [3]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann, J., Plumeyer, A., & Decker, R. (2018). Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC)

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• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), 227-265. doi:10.1007/s11846-017-0251-2

  PUB | DOI | WoS
   
• [1]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  Kottemann, P., Hörmeyer, A., & Decker, R. (2014). An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), Agents of change (pp. 140-146). Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University.

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