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• [6]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing. 35, 538-556 (2018).

  PUB | DOI | WoS
   
• [5]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  Kottemann, P., Plumeyer, A., Decker, R.: Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. 13, 41-64 (2018).

  PUB | DOI | WoS
   
• [4]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference. 29, p. DS19-DS20. (2018).

  PUB
   
• [3]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann, J., Plumeyer, A., Decker, R.: Deriving Brand Associative Networks from Instagram. Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC). (2018).

  PUB
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Plumeyer, A., Kottemann, P., Böger, D., Decker, R.: Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 13, 227-265 (2017).

  PUB | DOI | WoS
   
• [1]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  Kottemann, P., Hörmeyer, A., Decker, R.: An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In: Rundle-Thiele, S., Kubacki, K., and Arli, D. (eds.) Agents of change. p. 140-146. ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, Brisbane, Australia (2014).

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