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• [6]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”. International Journal of Research in Marketing 35 (4): 538-556.

  PUB | DOI | WoS
   
• [5]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  Kottemann, Pascal, Plumeyer, Anja, and Decker, Reinhold. 2018. “Investigating feedback effects in the field of brand extension using brand concept maps”. Baltic Journal of Management 13 (1): 41-64.

  PUB | DOI | WoS
   
• [4]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. In Proceedings of the AMA Summer Academic Conference, 29:DS19-DS20.

  PUB
   
• [3]
  

  2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563

  Klostermann, Jan, Plumeyer, Anja, and Decker, Reinhold. 2018. “Deriving Brand Associative Networks from Instagram”. In Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).

  PUB
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. 2017. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2): 227-265.

  PUB | DOI | WoS
   
• [1]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  Kottemann, Pascal, Hörmeyer, Anja, and Decker, Reinhold. 2014. “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”. In Agents of change, ed. Sharyn Rundle-Thiele, Krzysztof Kubacki, and Denni Arli, 140-146. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University.

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