6 Publikationen
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675J. Klostermann, et al., “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”, Proceedings of the AMA Summer Academic Conference, vol. 29, 2018, pp.DS19-DS20.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563J. Klostermann, A. Plumeyer, and R. Decker, “Deriving Brand Associative Networks from Instagram”, Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC), 2018.PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872P. Kottemann, A. Hörmeyer, and R. Decker, “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”, Agents of change, S. Rundle-Thiele, K. Kubacki, and D. Arli, eds., Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, 2014, pp.140-146.PUB