6 Publikationen
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, J., et al., 2018. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In Proceedings of the AMA Summer Academic Conference. no.29 pp. DS19-DS20.PUB
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2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563Klostermann, J., Plumeyer, A., & Decker, R., 2018. Deriving Brand Associative Networks from Instagram. In Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, P., Hörmeyer, A., & Decker, R., 2014. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, pp. 140-146.PUB