6 Publikationen

Alle markieren

  • [6]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294
    Klostermann, J., et al., 2018. Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing, 35(4), p 538-556.
    PUB | DOI | WoS
     
  • [5]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
    Kottemann, P., Plumeyer, A., & Decker, R., 2018. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management, 13(1), p 41-64.
    PUB | DOI | WoS
     
  • [4]
    2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675
    Klostermann, J., et al., 2018. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In Proceedings of the AMA Summer Academic Conference. no.29 pp. DS19-DS20.
    PUB
     
  • [3]
    2018 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2918563
    Klostermann, J., Plumeyer, A., & Decker, R., 2018. Deriving Brand Associative Networks from Instagram. In Proceedings of the 47th EMAC Conference. European Marketing Academy (EMAC).
    PUB
     
  • [2]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
    Plumeyer, A., et al., 2017. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), p 227-265.
    PUB | DOI | WoS
     
  • [1]
    2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
    Kottemann, P., Hörmeyer, A., & Decker, R., 2014. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, pp. 140-146.
    PUB
     

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