PUB - Publikationen an der Universität Bielefeld

Alle markieren

• [12]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  Investigating feedback effects in the field of brand extension using brand concept maps
  Kottemann P, Plumeyer A, Decker R (2018)
  Baltic Journal of Management 13(1): 41-64.

  PUB | DOI | WoS
   
• [11]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564

  Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach
  Böger D, Kottemann P, Decker R (2018)
  Journal of Product & Brand Management 27(5): 514-522.

  PUB | DOI | WoS
   
• [10]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024

  They come from near and far: the impact of spatial distance to event location on event attendance motivations
  Dragin-Jensen C, Schnittka O, Feddersen A, Kottemann P, Rezvani Z (2018)
  SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18(SI): S87-S100.

  PUB | DOI | WoS
   
• [9]
  

  2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591

  Essays on Brand Image Effects in Marketing
  Kottemann P (2017)
  Bielefeld.

  PUB
   
• [8]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Measuring brand image: A systematic review, practical guidance, and future research directions
  Plumeyer A, Kottemann P, Böger D, Decker R (2017)
  Review of Managerial Science 13(2): 227-265.

  PUB | DOI | WoS
   
• [7]
  

  2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547

  Measuring Brand Image Perceptions in Co-Branding
  Kottemann P, Decker R, Hentschel D (2017)
  Social Science Research Network.

  PUB
   
• [6]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  A mechanism for aggregating association network data: An application to brand concept maps
  Böger D, Kottemann P, Meißner M, Decker R (2017)
  Journal of Business Research 79(October 2017): 90-106.

  PUB | DOI | WoS
   
• [5]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  The Benefits of Computer-Based Brand Concept Mapping
  Meißner M, Kottemann P, Decker R, Scholz S (2015)
  Schmalenbach Business Review 67(4): 430-453.

  PUB
   
• [4]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  Using Cluster Analysis for the Identification of Heterogeneous Brand Images
  Böger D, Kottemann P, Decker R, Meißner M (2015)
  In: European Conference on Data Analysis 2015, Book of Abstracts.

  PUB
   
• [3]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
  Kottemann P, Hörmeyer A, Decker R (2014)
  In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.

  PUB
   
• [2]
  

  2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250

  Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings
  Kottemann P, Meißner M, Decker R (2013)
  Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.

  PUB
   
• [1]
  

  2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632

  Measuring Brand Concept Maps in Computer-Aided Interviews
  Meißner M, Kottemann P, Decker R (2012)
  In: Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. CD-ROM.

  PUB