12 Publikationen

Alle markieren

[12]
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2019)
Review of Managerial Science 13(2): 227-265.
PUB | DOI | WoS
 
[11]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach
Böger D, Kottemann P, Decker R (2018)
Journal of Product & Brand Management 27(5): 514-522.
PUB | DOI | WoS
 
[10]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024
They come from near and far: the impact of spatial distance to event location on event attendance motivations
Dragin-Jensen C, Schnittka O, Feddersen A, Kottemann P, Rezvani Z (2018)
SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18(SI): S87-S100.
PUB | DOI | WoS
 
[9]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
PUB | DOI | WoS
 
[8]
2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591
Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.
PUB
 
[7]
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
A mechanism for aggregating association network data: An application to brand concept maps
Böger D, Kottemann P, Meißner M, Decker R (2017)
Journal of Business Research 79(October 2017): 90-106.
PUB | DOI | WoS
 
[6]
2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
Measuring Brand Image Perceptions in Co-Branding
Kottemann P, Decker R, Hentschel D (2017)
Social Science Research Network.
PUB
 
[5]
2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
Using Cluster Analysis for the Identification of Heterogeneous Brand Images
Böger D, Kottemann P, Decker R, Meißner M (2015)
In: European Conference on Data Analysis 2015, Book of Abstracts.
PUB
 
[4]
2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 
[3]
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
Kottemann P, Hörmeyer A, Decker R (2014)
In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.
PUB
 
[2]
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings
Kottemann P, Meißner M, Decker R (2013)
Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
PUB
 
[1]
2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
Measuring Brand Concept Maps in Computer-Aided Interviews
Meißner M, Kottemann P, Decker R (2012)
In: Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. CD-ROM.
PUB
 

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12 Publikationen

Alle markieren

[12]
2019 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
Measuring brand image: A systematic review, practical guidance, and future research directions
Plumeyer A, Kottemann P, Böger D, Decker R (2019)
Review of Managerial Science 13(2): 227-265.
PUB | DOI | WoS
 
[11]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach
Böger D, Kottemann P, Decker R (2018)
Journal of Product & Brand Management 27(5): 514-522.
PUB | DOI | WoS
 
[10]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024
They come from near and far: the impact of spatial distance to event location on event attendance motivations
Dragin-Jensen C, Schnittka O, Feddersen A, Kottemann P, Rezvani Z (2018)
SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18(SI): S87-S100.
PUB | DOI | WoS
 
[9]
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
Investigating feedback effects in the field of brand extension using brand concept maps
Kottemann P, Plumeyer A, Decker R (2018)
Baltic Journal of Management 13(1): 41-64.
PUB | DOI | WoS
 
[8]
2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591
Essays on Brand Image Effects in Marketing
Kottemann P (2017)
Bielefeld.
PUB
 
[7]
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
A mechanism for aggregating association network data: An application to brand concept maps
Böger D, Kottemann P, Meißner M, Decker R (2017)
Journal of Business Research 79(October 2017): 90-106.
PUB | DOI | WoS
 
[6]
2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
Measuring Brand Image Perceptions in Co-Branding
Kottemann P, Decker R, Hentschel D (2017)
Social Science Research Network.
PUB
 
[5]
2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
Using Cluster Analysis for the Identification of Heterogeneous Brand Images
Böger D, Kottemann P, Decker R, Meißner M (2015)
In: European Conference on Data Analysis 2015, Book of Abstracts.
PUB
 
[4]
2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
The Benefits of Computer-Based Brand Concept Mapping
Meißner M, Kottemann P, Decker R, Scholz S (2015)
Schmalenbach Business Review 67(4): 430-453.
PUB
 
[3]
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps
Kottemann P, Hörmeyer A, Decker R (2014)
In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146.
PUB
 
[2]
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings
Kottemann P, Meißner M, Decker R (2013)
Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
PUB
 
[1]
2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
Measuring Brand Concept Maps in Computer-Aided Interviews
Meißner M, Kottemann P, Decker R (2012)
In: Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. CD-ROM.
PUB
 

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