Pascal Kottemann
PEVZ-ID
12 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024Dragin-Jensen C, Schnittka O, Feddersen A, Kottemann P, Rezvani Z (2018)PUB | DOI | WoS
They come from near and far: the impact of spatial distance to event location on event attendance motivations.
SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18(SI): S87-S100. -
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2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591Kottemann P (2017)PUB
Essays on Brand Image Effects in Marketing.
Bielefeld. -
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547Kottemann P, Decker R, Hentschel D (2017)PUB
Measuring Brand Image Perceptions in Co-Branding.
Social Science Research Network. -
2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger D, Kottemann P, Decker R, Meißner M (2015)PUB
Using Cluster Analysis for the Identification of Heterogeneous Brand Images.
In: European Conference on Data Analysis 2015, Book of Abstracts. . -
2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839Meißner M, Kottemann P, Decker R, Scholz S (2015)PUB
The Benefits of Computer-Based Brand Concept Mapping.
Schmalenbach Business Review 67(4): 430-453. -
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann P, Hörmeyer A, Decker R (2014)PUB
An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps.
In: Agents of change. Rundle-Thiele S, Kubacki K, Arli D (Eds); Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University: 140-146. -
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Kottemann P, Meißner M, Decker R (2013)PUB
Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings.
Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei. -
2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Meißner M, Kottemann P, Decker R (2012)PUB
Measuring Brand Concept Maps in Computer-Aided Interviews.
In: Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. CD-ROM.