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• [12]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564

  D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, vol. 27, 2018, pp. 514-522.

  PUB | DOI | WoS
   
• [11]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024

  C. Dragin-Jensen, et al., “They come from near and far: the impact of spatial distance to event location on event attendance motivations”, SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM, vol. 18, 2018, pp. S87-S100.

  PUB | DOI | WoS
   
• [10]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, vol. 13, 2018, pp. 41-64.

  PUB | DOI | WoS
   
• [9]
  

  2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591

  P. Kottemann, Essays on Brand Image Effects in Marketing, Bielefeld: 2017.

  PUB
   
• [8]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  A. Plumeyer, et al., “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, vol. 13, 2017, pp. 227-265.

  PUB | DOI | WoS
   
• [7]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  D. Böger, et al., “A mechanism for aggregating association network data: An application to brand concept maps”, Journal of Business Research, vol. 79, 2017, pp. 90-106.

  PUB | DOI | WoS
   
• [6]
  

  2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547

  P. Kottemann, R. Decker, and D. Hentschel, Measuring Brand Image Perceptions in Co-Branding, Social Science Research Network, 2017.

  PUB
   
• [5]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  D. Böger, et al., “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”, European Conference on Data Analysis 2015, Book of Abstracts, 2015.

  PUB
   
• [4]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  M. Meißner, et al., “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, vol. 67, 2015, pp. 430-453.

  PUB
   
• [3]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  P. Kottemann, A. Hörmeyer, and R. Decker, “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”, Agents of change, S. Rundle-Thiele, K. Kubacki, and D. Arli, eds., Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, 2014, pp.140-146.

  PUB
   
• [2]
  

  2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250

  P. Kottemann, M. Meißner, and R. Decker, “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”, Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei, 2013.

  PUB
   
• [1]
  

  2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632

  M. Meißner, P. Kottemann, and R. Decker, “Measuring Brand Concept Maps in Computer-Aided Interviews”, Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012, pp.CD-ROM.

  PUB