Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach

Böger D, Kottemann P, Decker R (2018)
Journal of Product & Brand Management 27(5): 514-522.

Zeitschriftenaufsatz | Veröffentlicht | Englisch
 
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DOI
Autor*in
Böger, DanielUniBi ; Kottemann, PascalUniBi; Decker, ReinholdUniBi
Einrichtung
Fakultät für Wirtschaftswissenschaften > Lehrstuhl für BWL, insbes. Marketing
Fakultät für Wirtschaftswissenschaften > Department Management Science & Business Analytics
Stichworte
Brand alliance; Brand association; Brand perception; Co-branding; Partner selection
Erscheinungsjahr
2018
Zeitschriftentitel
Journal of Product & Brand Management
Band
27
Ausgabe
5
Seite(n)
514 - 522
ISSN
1061-0421
Page URI
https://pub.uni-bielefeld.de/record/2918564

Zitieren

Böger D, Kottemann P, Decker R. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. 2018;27(5):514-522.
Böger, D., Kottemann, P., & Decker, R. (2018). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management, 27(5), 514-522. https://doi.org/10.1108/JPBM-08-2017-1555
Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. 2018. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management 27 (5): 514-522.
Böger, D., Kottemann, P., and Decker, R. (2018). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management 27, 514-522.
Böger, D., Kottemann, P., & Decker, R., 2018. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management, 27(5), p 514-522.
D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, vol. 27, 2018, pp. 514-522.
Böger, D., Kottemann, P., Decker, R.: Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. 27, 514-522 (2018).
Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management 27.5 (2018): 514-522.
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