Pascal Kottemann
PEVZ-ID
12 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024Dragin-Jensen, C., Schnittka, O., Feddersen, A., Kottemann, P., & Rezvani, Z. (2018). They come from near and far: the impact of spatial distance to event location on event attendance motivations. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM, 18(SI), S87-S100. doi:10.1080/15022250.2018.1518155PUB | DOI | WoS
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2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591Kottemann, P. (2017). Essays on Brand Image Effects in Marketing. Bielefeld.PUB
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546Plumeyer, A., Kottemann, P., Böger, D., & Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), 227-265. doi:10.1007/s11846-017-0251-2PUB | DOI | WoS
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884Böger, D., Kottemann, P., Meißner, M., & Decker, R. (2017). A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research, 79(October 2017), 90-106. doi:10.1016/j.jbusres.2017.05.025PUB | DOI | WoS
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547Kottemann, P., Decker, R., & Hentschel, D. (2017). Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network.PUB
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, D., Kottemann, P., Decker, R., & Meißner, M. (2015). Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of AbstractsPUB
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839Meißner, M., Kottemann, P., Decker, R., & Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), 430-453.PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, P., Hörmeyer, A., & Decker, R. (2014). An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli (Eds.), Agents of change (pp. 140-146). Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University.PUB
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Kottemann, P., Meißner, M., & Decker, R. (2013). Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, TürkeiPUB
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Meißner, M., Kottemann, P., & Decker, R. (2012). Measuring Brand Concept Maps in Computer-Aided Interviews. Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, CD-ROMPUB