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• [12]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564

  Böger D, Kottemann P, Decker R. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. 2018;27(5):514-522.

  PUB | DOI | WoS
   
• [11]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024

  Dragin-Jensen C, Schnittka O, Feddersen A, Kottemann P, Rezvani Z. They come from near and far: the impact of spatial distance to event location on event attendance motivations. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM. 2018;18(SI):S87-S100.

  PUB | DOI | WoS
   
• [10]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  Kottemann P, Plumeyer A, Decker R. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management. 2018;13(1):41-64.

  PUB | DOI | WoS
   
• [9]
  

  2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591

  Kottemann P. Essays on Brand Image Effects in Marketing. Bielefeld; 2017.

  PUB
   
• [8]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Plumeyer A, Kottemann P, Böger D, Decker R. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 2017;13(2):227-265.

  PUB | DOI | WoS
   
• [7]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  Böger D, Kottemann P, Meißner M, Decker R. A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research. 2017;79(October 2017):90-106.

  PUB | DOI | WoS
   
• [6]
  

  2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547

  Kottemann P, Decker R, Hentschel D. Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network; 2017.

  PUB
   
• [5]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  Böger D, Kottemann P, Decker R, Meißner M. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In: European Conference on Data Analysis 2015, Book of Abstracts. 2015.

  PUB
   
• [4]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  Meißner M, Kottemann P, Decker R, Scholz S. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review. 2015;67(4):430-453.

  PUB
   
• [3]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  Kottemann P, Hörmeyer A, Decker R. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In: Rundle-Thiele S, Kubacki K, Arli D, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University; 2014: 140-146.

  PUB
   
• [2]
  

  2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250

  Kottemann P, Meißner M, Decker R. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.

  PUB
   
• [1]
  

  2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632

  Meißner M, Kottemann P, Decker R. Measuring Brand Concept Maps in Computer-Aided Interviews. In: Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. 2012: CD-ROM.

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