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• [12]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564

  D. Böger, P. Kottemann, and R. Decker, “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”, Journal of Product & Brand Management, 2018, 27, 514-522.

  PUB | DOI | WoS
   
• [11]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024

  C. Dragin-Jensen, O. Schnittka, A. Feddersen, P. Kottemann, and Z. Rezvani, “They come from near and far: the impact of spatial distance to event location on event attendance motivations”, SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM, 2018, 18, S87-S100.

  PUB | DOI | WoS
   
• [10]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917

  P. Kottemann, A. Plumeyer, and R. Decker, “Investigating feedback effects in the field of brand extension using brand concept maps”, Baltic Journal of Management, 2018, 13, 41-64.

  PUB | DOI | WoS
   
• [9]
  

  2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591

  P. Kottemann, Essays on Brand Image Effects in Marketing, Bielefeld, 2017.

  PUB
   
• [8]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  A. Plumeyer, P. Kottemann, D. Böger, and R. Decker, “Measuring brand image: A systematic review, practical guidance, and future research directions”, Review of Managerial Science, 2017, 13, 227-265.

  PUB | DOI | WoS
   
• [7]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  D. Böger, P. Kottemann, M. Meißner, and R. Decker, “A mechanism for aggregating association network data: An application to brand concept maps”, Journal of Business Research, 2017, 79, 90-106.

  PUB | DOI | WoS
   
• [6]
  

  2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547

  P. Kottemann, R. Decker, and D. Hentschel, Measuring Brand Image Perceptions in Co-Branding, Social Science Research Network, 2017.

  PUB
   
• [5]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  D. Böger, P. Kottemann, R. Decker, and M. Meißner, in European Conference on Data Analysis 2015, Book of Abstracts, 2015.

  PUB
   
• [4]
  

  2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839

  M. Meißner, P. Kottemann, R. Decker, and S. Scholz, “The Benefits of Computer-Based Brand Concept Mapping”, Schmalenbach Business Review, 2015, 67, 430-453.

  PUB
   
• [3]
  

  2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872

  P. Kottemann, A. Hörmeyer, and R. Decker, in Agents of change (Eds.: S. Rundle-Thiele, K. Kubacki, D. Arli), Anzmac, C/o Social Marketing @ Griffith, Griffith Business School, Griffith University, Brisbane, Australia, 2014, p. 140-146.

  PUB
   
• [2]
  

  2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250

  P. Kottemann, M. Meißner, and R. Decker, 2013.

  PUB
   
• [1]
  

  2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632

  M. Meißner, P. Kottemann, and R. Decker, in Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, 2012, p. CD-ROM.

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