12 Publikationen

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  • [12]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
    Böger, Daniel, Kottemann, Pascal, and Decker, Reinhold. 2018. “Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach”. Journal of Product & Brand Management 27 (5): 514-522.
    PUB | DOI | WoS
     
  • [11]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024
    Dragin-Jensen, Christian, Schnittka, Oliver, Feddersen, Arne, Kottemann, Pascal, and Rezvani, Zeinab. 2018. “They come from near and far: the impact of spatial distance to event location on event attendance motivations”. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18 (SI): S87-S100.
    PUB | DOI | WoS
     
  • [10]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
    Kottemann, Pascal, Plumeyer, Anja, and Decker, Reinhold. 2018. “Investigating feedback effects in the field of brand extension using brand concept maps”. Baltic Journal of Management 13 (1): 41-64.
    PUB | DOI | WoS
     
  • [9]
    2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591
    Kottemann, Pascal. 2017. Essays on Brand Image Effects in Marketing. Bielefeld.
    PUB
     
  • [8]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
    Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. 2017. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2): 227-265.
    PUB | DOI | WoS
     
  • [7]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
    Böger, Daniel, Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2017. “A mechanism for aggregating association network data: An application to brand concept maps”. Journal of Business Research 79 (October 2017): 90-106.
    PUB | DOI | WoS
     
  • [6]
    2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
    Kottemann, Pascal, Decker, Reinhold, and Hentschel, Dieter. 2017. Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network.
    PUB
     
  • [5]
    2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
    Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. 2015. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. In European Conference on Data Analysis 2015, Book of Abstracts.
    PUB
     
  • [4]
    2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
    Meißner, Martin, Kottemann, Pascal, Decker, Reinhold, and Scholz, Sören. 2015. “The Benefits of Computer-Based Brand Concept Mapping”. Schmalenbach Business Review 67 (4): 430-453.
    PUB
     
  • [3]
    2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
    Kottemann, Pascal, Hörmeyer, Anja, and Decker, Reinhold. 2014. “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”. In Agents of change, ed. Sharyn Rundle-Thiele, Krzysztof Kubacki, and Denni Arli, 140-146. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University.
    PUB
     
  • [2]
    2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
    Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2013. “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei .
    PUB
     
  • [1]
    2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
    Meißner, Martin, Kottemann, Pascal, and Decker, Reinhold. 2012. “Measuring Brand Concept Maps in Computer-Aided Interviews”. In Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, CD-ROM.
    PUB
     

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