Pascal Kottemann
PEVZ-ID
12 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024Dragin-Jensen, Christian, Schnittka, Oliver, Feddersen, Arne, Kottemann, Pascal, and Rezvani, Zeinab. 2018. “They come from near and far: the impact of spatial distance to event location on event attendance motivations”. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18 (SI): S87-S100.
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2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591Kottemann, Pascal. 2017. Essays on Brand Image Effects in Marketing. Bielefeld.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. 2017. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2): 227-265.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884Böger, Daniel, Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2017. “A mechanism for aggregating association network data: An application to brand concept maps”. Journal of Business Research 79 (October 2017): 90-106.
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547Kottemann, Pascal, Decker, Reinhold, and Hentschel, Dieter. 2017. Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network.
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. 2015. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. In European Conference on Data Analysis 2015, Book of Abstracts.
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839Meißner, Martin, Kottemann, Pascal, Decker, Reinhold, and Scholz, Sören. 2015. “The Benefits of Computer-Based Brand Concept Mapping”. Schmalenbach Business Review 67 (4): 430-453.
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, Pascal, Hörmeyer, Anja, and Decker, Reinhold. 2014. “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps”. In Agents of change, ed. Sharyn Rundle-Thiele, Krzysztof Kubacki, and Denni Arli, 140-146. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University.
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2013. “Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei .
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Meißner, Martin, Kottemann, Pascal, and Decker, Reinhold. 2012. “Measuring Brand Concept Maps in Computer-Aided Interviews”. In Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012, CD-ROM.