Pascal Kottemann
PEVZ-ID
12 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based ApproachPUB | DOI | WoS
Böger, Daniel, Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management 27 (5). , 2018 -
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024They come from near and far: the impact of spatial distance to event location on event attendance motivationsPUB | DOI | WoS
Dragin-Jensen, Christian, They come from near and far: the impact of spatial distance to event location on event attendance motivations. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18 (SI). , 2018 -
2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917Investigating feedback effects in the field of brand extension using brand concept mapsPUB | DOI | WoS
Kottemann, Pascal, Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management 13 (1). , 2018 -
2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591Essays on Brand Image Effects in MarketingPUB
Kottemann, Pascal, Essays on Brand Image Effects in Marketing. (). Bielefeld, 2017 -
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546Measuring brand image: A systematic review, practical guidance, and future research directionsPUB | DOI | WoS
Plumeyer, Anja, Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13 (2). , 2017 -
2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884A mechanism for aggregating association network data: An application to brand concept mapsPUB | DOI | WoS
Böger, Daniel, A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research 79 (October 2017). , 2017 -
2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547Measuring Brand Image Perceptions in Co-BrandingPUB
Kottemann, Pascal, Measuring Brand Image Perceptions in Co-Branding. (). , 2017 -
2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Using Cluster Analysis for the Identification of Heterogeneous Brand ImagesPUB
Böger, Daniel, Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts (). , 2015 -
2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839The Benefits of Computer-Based Brand Concept MappingPUB
Meißner, Martin, The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67 (4). , 2015 -
2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872An empirical investigation of brand extensions' influence on parent brand image using Brand Concept MapsPUB
Kottemann, Pascal, An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. Agents of change (). Brisbane, Australia, 2014 -
2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical FindingsPUB
Kottemann, Pascal, Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. (). , 2013 -
2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Measuring Brand Concept Maps in Computer-Aided InterviewsPUB
Meißner, Martin, Measuring Brand Concept Maps in Computer-Aided Interviews. Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012 (). , 2012