Pascal Kottemann
PEVZ-ID
12 Publikationen
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024Dragin-Jensen, C., Schnittka, O., Feddersen, A., Kottemann, P., and Rezvani, Z. (2018). They come from near and far: the impact of spatial distance to event location on event attendance motivations. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM 18, S87-S100.PUB | DOI | WoS
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2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591Kottemann, P. (2017). Essays on Brand Image Effects in Marketing. Bielefeld.PUB
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547Kottemann, P., Decker, R., and Hentschel, D. (2017). Measuring Brand Image Perceptions in Co-Branding. Social Science Research Network.PUB
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, D., Kottemann, P., Decker, R., and Meißner, M. (2015). “Using Cluster Analysis for the Identification of Heterogeneous Brand Images” in European Conference on Data Analysis 2015, Book of Abstracts.PUB
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839Meißner, M., Kottemann, P., Decker, R., and Scholz, S. (2015). The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review 67, 430-453.PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, P., Hörmeyer, A., and Decker, R. (2014). “An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps” in Agents of change, Rundle-Thiele, S., Kubacki, K., and Arli, D. eds. (Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University), 140-146.PUB
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Kottemann, P., Meißner, M., and Decker, R. (2013).“Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings”. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.PUB
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Meißner, M., Kottemann, P., and Decker, R. (2012). “Measuring Brand Concept Maps in Computer-Aided Interviews” in Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012 CD-ROM.PUB