12 Publikationen

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  • [12]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564
    Böger, D., Kottemann, P., & Decker, R., 2018. Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management, 27(5), p 514-522.
    PUB | DOI | WoS
     
  • [11]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2933024
    Dragin-Jensen, C., et al., 2018. They come from near and far: the impact of spatial distance to event location on event attendance motivations. SCANDINAVIAN JOURNAL OF HOSPITALITY AND TOURISM, 18(SI), p S87-S100.
    PUB | DOI | WoS
     
  • [10]
    2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913917
    Kottemann, P., Plumeyer, A., & Decker, R., 2018. Investigating feedback effects in the field of brand extension using brand concept maps. Baltic Journal of Management, 13(1), p 41-64.
    PUB | DOI | WoS
     
  • [9]
    2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591
    Kottemann, P., 2017. Essays on Brand Image Effects in Marketing, Bielefeld.
    PUB
     
  • [8]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546
    Plumeyer, A., et al., 2017. Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science, 13(2), p 227-265.
    PUB | DOI | WoS
     
  • [7]
    2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884
    Böger, D., et al., 2017. A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research, 79(October 2017), p 90-106.
    PUB | DOI | WoS
     
  • [6]
    2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547
    Kottemann, P., Decker, R., & Hentschel, D., 2017. Measuring Brand Image Perceptions in Co-Branding, Social Science Research Network.
    PUB
     
  • [5]
    2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751
    Böger, D., et al., 2015. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In European Conference on Data Analysis 2015, Book of Abstracts.
    PUB
     
  • [4]
    2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839
    Meißner, M., et al., 2015. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), p 430-453.
    PUB
     
  • [3]
    2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872
    Kottemann, P., Hörmeyer, A., & Decker, R., 2014. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, pp. 140-146.
    PUB
     
  • [2]
    2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250
    Kottemann, P., Meißner, M., & Decker, R., 2013. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.
    PUB
     
  • [1]
    2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632
    Meißner, M., Kottemann, P., & Decker, R., 2012. Measuring Brand Concept Maps in Computer-Aided Interviews. In Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. pp. CD-ROM.
    PUB
     

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