Pascal Kottemann
PEVZ-ID
12 Publikationen
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2017 | Dissertation | Veröffentlicht | PUB-ID: 2914591Kottemann, P., 2017. Essays on Brand Image Effects in Marketing, Bielefeld.PUB
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2017 | Diskussionspapier | Veröffentlicht | PUB-ID: 2913547Kottemann, P., Decker, R., & Hentschel, D., 2017. Measuring Brand Image Perceptions in Co-Branding, Social Science Research Network.PUB
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, D., et al., 2015. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In European Conference on Data Analysis 2015, Book of Abstracts.PUB
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2015 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2722839Meißner, M., et al., 2015. The Benefits of Computer-Based Brand Concept Mapping. Schmalenbach Business Review, 67(4), p 430-453.PUB
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2014 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2709872Kottemann, P., Hörmeyer, A., & Decker, R., 2014. An empirical investigation of brand extensions' influence on parent brand image using Brand Concept Maps. In S. Rundle-Thiele, K. Kubacki, & D. Arli, eds. Agents of change. Brisbane, Australia: ANZMAC, c/o Social Marketing @ Griffith, Griffith Business School, Griffith University, pp. 140-146.PUB
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2013 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2663250Kottemann, P., Meißner, M., & Decker, R., 2013. Brand Concept Maps in Computer-Aided Interviews – Challenges, Benefits, and Empirical Findings. Presented at the 35th ISMS Marketing Science Conference, Istanbul, Türkei.PUB
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2012 | Konferenzbeitrag | Veröffentlicht | PUB-ID: 2547632Meißner, M., Kottemann, P., & Decker, R., 2012. Measuring Brand Concept Maps in Computer-Aided Interviews. In Proceedings of the Australian New Zealand Marketing Conference (ANZMAC) 2012. pp. CD-ROM.PUB