8 Publikationen
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2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818Souka, Mohamed, Böger, Daniel, Decker, Reinhold, Stummer, Christian, and Wiemann, Alisa. “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”. International Journal of Automotive Technology and Management 20.1 (2020): 1-24.PUB | DOI
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”. International Journal of Research in Marketing 35.4 (2018): 538-556.PUB | DOI | WoS
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2018 | Dissertation | Veröffentlicht | PUB-ID: 2934346Böger, Daniel. Essays on measuring and modeling brand perceptions. Bielefeld: Universität Bielefeld, 2018.PUB
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. Proceedings of the AMA Summer Academic Conference. 2018.Vol. 29. DS19-DS20.PUB
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884Böger, Daniel, Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. “A mechanism for aggregating association network data: An application to brand concept maps”. Journal of Business Research 79.October 2017 (2017): 90-106.PUB | DOI | WoS
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. European Conference on Data Analysis 2015, Book of Abstracts. 2015.PUB