8 Publikationen
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2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818Souka, Mohamed, Böger, Daniel, Decker, Reinhold, Stummer, Christian, and Wiemann, Alisa. 2020. “Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions”. International Journal of Automotive Technology and Management 20 (1): 1-24.
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2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data”. International Journal of Research in Marketing 35 (4): 538-556.
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2018 | Dissertation | Veröffentlicht | PUB-ID: 2934346Böger, Daniel. 2018. Essays on measuring and modeling brand perceptions. Bielefeld: Universität Bielefeld.
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, Jan, Plumeyer, Anja, Böger, Daniel, and Decker, Reinhold. 2018. “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions”. In Proceedings of the AMA Summer Academic Conference, 29:DS19-DS20.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546Plumeyer, Anja, Kottemann, Pascal, Böger, Daniel, and Decker, Reinhold. 2017. “Measuring brand image: A systematic review, practical guidance, and future research directions”. Review of Managerial Science 13 (2): 227-265.
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2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884Böger, Daniel, Kottemann, Pascal, Meißner, Martin, and Decker, Reinhold. 2017. “A mechanism for aggregating association network data: An application to brand concept maps”. Journal of Business Research 79 (October 2017): 90-106.
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, Daniel, Kottemann, Pascal, Decker, Reinhold, and Meißner, Martin. 2015. “Using Cluster Analysis for the Identification of Heterogeneous Brand Images”. In European Conference on Data Analysis 2015, Book of Abstracts.