8 Publikationen
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2018 | Dissertation | Veröffentlicht | PUB-ID: 2934346Böger, D., 2018. Essays on measuring and modeling brand perceptions, Bielefeld: Universität Bielefeld.PUB
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2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675Klostermann, J., et al., 2018. Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. In Proceedings of the AMA Summer Academic Conference. no.29 pp. DS19-DS20.PUB
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2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751Böger, D., et al., 2015. Using Cluster Analysis for the Identification of Heterogeneous Brand Images. In European Conference on Data Analysis 2015, Book of Abstracts.PUB