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• [8]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  Souka, M., Böger, D., Decker, R., Stummer, C., Wiemann, A.: Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management. 20, 1-24 (2020).

  PUB | DOI
   
• [7]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564

  Böger, D., Kottemann, P., Decker, R.: Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management. 27, 514-522 (2018).

  PUB | DOI | WoS
   
• [6]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing. 35, 538-556 (2018).

  PUB | DOI | WoS
   
• [5]
  

  2018 | Dissertation | Veröffentlicht | PUB-ID: 2934346

  Böger, D.: Essays on measuring and modeling brand perceptions. Universität Bielefeld, Bielefeld (2018).

  PUB
   
• [4]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., Decker, R.: Combining Visual and Textual User-Generated Content to Capture Brand Perceptions. Proceedings of the AMA Summer Academic Conference. 29, p. DS19-DS20. (2018).

  PUB
   
• [3]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Plumeyer, A., Kottemann, P., Böger, D., Decker, R.: Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science. 13, 227-265 (2017).

  PUB | DOI | WoS
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  Böger, D., Kottemann, P., Meißner, M., Decker, R.: A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research. 79, 90-106 (2017).

  PUB | DOI | WoS
   
• [1]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  Böger, D., Kottemann, P., Decker, R., Meißner, M.: Using Cluster Analysis for the Identification of Heterogeneous Brand Images. European Conference on Data Analysis 2015, Book of Abstracts. (2015).

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