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• [8]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2932818

  Souka, M., Böger, D., Decker, R., Stummer, C., and Wiemann, A. (2020). Is more automation always better? An empirical study of customers' willingness to use autonomous vehicle functions. International Journal of Automotive Technology and Management 20, 1-24.

  PUB | DOI
   
• [7]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2918564

  Böger, D., Kottemann, P., and Decker, R. (2018). Parent Brands´ Influence on Co-Brand´s Perception. A Model-Based Approach. Journal of Product & Brand Management 27, 514-522.

  PUB | DOI | WoS
   
• [6]
  

  2018 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2930294

  Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). Extracting Brand Information from Social Networks. Integrating Image, Text, and Social Tagging Data. International Journal of Research in Marketing 35, 538-556.

  PUB | DOI | WoS
   
• [5]
  

  2018 | Dissertation | Veröffentlicht | PUB-ID: 2934346

  Böger, D. (2018). Essays on measuring and modeling brand perceptions. Bielefeld: Universität Bielefeld.

  PUB
   
• [4]
  

  2018 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919675

  Klostermann, J., Plumeyer, A., Böger, D., and Decker, R. (2018). “Combining Visual and Textual User-Generated Content to Capture Brand Perceptions” in Proceedings of the AMA Summer Academic Conference, vol. 29, DS19-DS20.

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• [3]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2913546

  Plumeyer, A., Kottemann, P., Böger, D., and Decker, R. (2017). Measuring brand image: A systematic review, practical guidance, and future research directions. Review of Managerial Science 13, 227-265.

  PUB | DOI | WoS
   
• [2]
  

  2017 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2911884

  Böger, D., Kottemann, P., Meißner, M., and Decker, R. (2017). A mechanism for aggregating association network data: An application to brand concept maps. Journal of Business Research 79, 90-106.

  PUB | DOI | WoS
   
• [1]
  

  2015 | Kurzbeitrag Konferenz / Poster | Veröffentlicht | PUB-ID: 2919751

  Böger, D., Kottemann, P., Decker, R., and Meißner, M. (2015). “Using Cluster Analysis for the Identification of Heterogeneous Brand Images” in European Conference on Data Analysis 2015, Book of Abstracts.

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