Matthias Augustin Glaser
matthias.glaser@uni-bielefeld.dehttps://orcid.org/0000-0002-0980-0683
PEVZ-ID
3 Publikationen
-
2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video AdvertisementsPUB | DOI
Glaser MA, Reisinger H, Florack A (2023)
Journal of Advertising: 1-20. -
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases PersuasionPUB | DOI | WoS
Glaser MA, Reisinger H (2021)
Journal of Advertising: 1-18. -
2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962542Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and ControlPUB | DOI | WoS
Glaser MA, Jirasek M, Windsperger J (2020)
International Journal of the Economics of Business 27(3): 357-375.