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• [3]
  

  2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815

  Glaser, M.A., Reisinger, H. & Florack, A. (2023). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 1-20. Informa UK Limited. doi:10.1080/00913367.2023.2275773.

  PUB | DOI
   
• [2]
  

  2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541

  Glaser, M.A. & Reisinger, H. (2021). Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 1-18. Informa UK Limited. doi:10.1080/00913367.2021.1973623.

  PUB | DOI | WoS
   
• [1]
  

  2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962542

  Glaser, M.A., Jirasek, M. & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. Informa UK Limited. doi:10.1080/13571516.2020.1718460.

  PUB | DOI | WoS