2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815
Glaser, M.A., Reisinger, H., & Florack, A., 2023. You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, , p 1-20.
PUB |
DOI