Glaser, M. A., Reisinger, H., and Florack, A. (2023). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 1-20.
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
Glaser, M. A., and Reisinger, H. (2021). Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 1-18.
Glaser, M. A., Jirasek, M., and Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business 27, 357-375.
https://orcid.org/0000-0002-0980-0683