Matthias Augustin Glaser
matthias.glaser@uni-bielefeld.dehttps://orcid.org/0000-0002-0980-0683
PEVZ-ID
3 Publikationen
-
2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815Glaser, Matthias Augustin, Reisinger, Heribert, and Florack, Arnd. 2023. “You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements”. Journal of Advertising, 1-20.
-
-
2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962542Glaser, Matthias Augustin, Jirasek, Michal, and Windsperger, Josef. 2020. “Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control”. International Journal of the Economics of Business 27 (3): 357-375.