Glaser MA, Reisinger H, Florack A. You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising. 2023:1-20.
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
Glaser MA, Reisinger H. Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising. 2021:1-18.
Glaser MA, Jirasek M, Windsperger J. Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business. 2020;27(3):357-375.
https://orcid.org/0000-0002-0980-0683