Matthias Augustin Glaser
matthias.glaser@uni-bielefeld.de
https://orcid.org/0000-0002-0980-0683PEVZ-ID
3 Publikationen
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2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815Glaser, M. A., Reisinger, H., & Florack, A. (2023). You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising, 1-20. https://doi.org/10.1080/00913367.2023.2275773PUB | DOI
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2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541Glaser, M. A., & Reisinger, H. (2021). Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising, 1-18. https://doi.org/10.1080/00913367.2021.1973623PUB | DOI | WoS
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2020 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2962542Glaser, M. A., Jirasek, M., & Windsperger, J. (2020). Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business, 27(3), 357-375. https://doi.org/10.1080/13571516.2020.1718460PUB | DOI | WoS