Glaser, M.A., Reisinger, H., Florack, A.: You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising. 1-20 (2023).
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
Glaser, M.A., Reisinger, H.: Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising. 1-18 (2021).
Glaser, M.A., Jirasek, M., Windsperger, J.: Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business. 27, 357-375 (2020).
https://orcid.org/0000-0002-0980-0683