Glaser, M. A.; Reisinger, H.; Florack, A. (2023): You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements Journal of Advertising, 1-20.
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
Glaser, M. A.; Reisinger, H. (2021): Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion Journal of Advertising, 1-18.
Glaser, M. A.; Jirasek, M.; Windsperger, J. (2020): Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control International Journal of the Economics of Business,27:(3): 357-375.
https://orcid.org/0000-0002-0980-0683