2023 | Zeitschriftenaufsatz | Veröffentlicht | PUB-ID: 2986815
M. A. Glaser, H. Reisinger, and A. Florack, “You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements”, Journal of Advertising, 2023, 1-20.
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