Glaser MA, Reisinger H, Florack A (2023) You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements. Journal of Advertising: 1-20.
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
Glaser MA, Reisinger H (2021) Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion. Journal of Advertising: 1-18.
Glaser MA, Jirasek M, Windsperger J (2020) Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control. International Journal of the Economics of Business 27(3): 357-375.
https://orcid.org/0000-0002-0980-0683