M.A. Glaser, H. Reisinger, and A. Florack, “You Are My Friend, But We Are from Different Worlds: Actor-Type Effects on Audience Engagement in Narrative Video Advertisements”, Journal of Advertising, 2023, pp. 1-20.
2021 | Zeitschriftenaufsatz | E-Veröff. vor dem Druck | PUB-ID: 2962541
M.A. Glaser and H. Reisinger, “Don’t Lose Your Product in Story Translation: How Product–Story Link in Narrative Advertisements Increases Persuasion”, Journal of Advertising, 2021, pp. 1-18.
M.A. Glaser, M. Jirasek, and J. Windsperger, “Ownership Structure of Franchise Chains: Trade-Off Between Adaptation and Control”, International Journal of the Economics of Business, vol. 27, 2020, pp. 357-375.
https://orcid.org/0000-0002-0980-0683